RSI started running three foreclosure mediation programs in 2014, which means we’ve spent a lot of time over the last year thinking about how to make mediation services more accessible and increase program usage rates. Such issues can be a challenge and often require creativity, especially with limited resources. Here’s what we’ve learned:
Meet People Where They’re At
Reaching the homeowners who would personally benefit from our services is always a challenge. In an effort to spread the word about our foreclosure mediation program, we’ve attended countless city council meetings, real estate events, church events and even carnivals. While getting out into the community is really important for forging relationships with community leaders and getting press coverage about mediation services, it can be a difficult way to identify and connect with those we serve. The more that outreach efforts can directly target a pool of eligible program participants, the better. However, this kind of targeted outreach, such as going door-to-door to homeowners in foreclosure, can be extremely expensive and labor-intensive. The alternative, which we have found to be both effective and efficient, is to have homeowners referred directly into the mediation program when they come to court to appear for their foreclosure case.